SIO 533
The county of Cumbria, from which the station takes its current name, was not created until 1974. Radio Cumbria began service on 24 November 1973 as BBC Radio Carlisle and could be received across most of the former county of Cumberland.
The station adopted its current name shortly before its tenth anniversary in May 1982, when its service was expanded to cover the whole of the administrative county of Cumbria, namely:
- The former counties of Cumberland and Westmorland
- The former exclave of Lancashire "North of the Sands"
- The small area of the former West Riding of Yorkshire, around Sedbergh and Dent, that had been moved from Yorkshire into Cumbria.
Radio Cumbria claims to be listened to by one-third of the county's population, despite having to face the challenge of an area that is sparsely populated and predominantly rural, with the biggest urban areas around its perimeter. Most programming has a similar format to that of other BBC local radio stations, although one unique feature is the seasonal Lamb Bank – a short daily segment which carries announcements from farmers wishing to exchange livestock.
On medium wave, the station broadcasts on 756 kHz (Brisco – Carlisle) and 837 kHz (Barrow-in-Furness). Until 2020, it was also broadcast on 1458 kHz (Whitehaven).
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